Our pop-up tour began where fashion feels at home: in Paris. In July 2024 we opened our very first pop-up store in the French capital — at 17 Rue de Gravilliers, in the heart of one of the world's most famous fashion cities.
The first boutique
Together with a French retailer, our first boutique came to life. Among the charming streets of Paris, little cafés and the city's unique atmosphere, we welcomed our very first customers — and laid the foundation for everything still to come.
